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"People don’t know what they want until you show it to them."

- Steve Jobs. And us.


The Cullt started as an online space to curate products of any category that were brilliantly designed. The aim was to share products that people don't usually come across in their everyday lives. But at the same time, these products would make people's lives better if accessible. 

Hence, we foraged for these products and showered them with the attention they deserve on this platform. We hope you'll appreciate it.


A lot of things that form a part of our existence are badly designed - from umbrellas to interfaces. And most of these go unnoticed simply because people put up with it or are used to it and don't care enough. But we care.

At The Cullt we care about design. We care about the environment. We care about you. And we care about solving problems.

We have a scrupulous process to pick products. They have to be beautiful aesthetically and serve a purpose. Every product on The Cullt is an answer to the unasked question.

Every product has a story. Every product has hours of toil behind it. And we have made just as much effort to curate these products for you.