It all started in the streets Mount Maunganui where I came across the Boskke cube in a design store. It intrigued me. I wondered how this beautiful product functioned. The Slo-Flo technology implemented with the help of a humble terracotta plate was ingenious.
It was then that I realised I had an eye for these products and it boggled me why such amazing products were little known to many. And this is when the idea of sharing and promoting these products hit me. So, I started a visual blog, where I curated these products so they were more apparent to everyone. I absolutely loved it.
Few weeks later, I had couple of people among friends and contacts asking me about where they could buy these products. I soon realised the issue - they weren’t as accessible as other mainstream products. I was determined to change this. In February 2017, I took the leap of faith and started working on converting my blog in to an online store.
And here we are. After two months of sleepless nights, hundreds of emails and defying all odds. I present to you The Cullt.
When I was trying to think of a name - the word ‘cull’ struck an instant chord. It echoed with what I was attempting to do here - select from a large quantity; obtain from a variety of sources. I wanted to pick the best of the best - products that were simply brilliantly designed with both form and function in mind.
The second part of the name originated from the fact that the products I was going to curate would need appreciation. It was an idea I do not expect everyone to resonate with - which is why I see these products as a ‘cult’. It is about you as much as it is about the idea.
The Cullt is me and you.